We LOVE Bella Belle bridal shoes and the launch of their latest collection does not disappoint. Fittingly titled Euphoria, the new line—designed once again by Joy Proctor—evokes the essence of happiness with abundant soft textures, floral embroidery and speckles of sequins. To compliment the collection, the powerhouse team including Tulipina and Gabrielle Hurwitz, styled this stunning editorial filled with warm, happy colors in lush floral arrangements, dreamy gowns and textures of the old-world setting at Jardin De Buis. The inspiration is ideal for the feminine romance of modern brides and Laura Gordon Photography‘s signature soft and ethereal captures bring the Euphoria flair to every frame.
The aura of the lookbook is inspired by the euphoric nature of the shoe collection itself. It is intended to serve an edgy and fashion-forward interpretation on a bridal look. Joy Proctor once again lent her impeccable design skills and taste in styling and directing the vision of the pictorial. Laura Gordon’s signature soft and ethereal captures brought the Euphoria flair to every frame. Under Gabrielle Hurwitz’s authoritative fashion styling, ethereal gowns from Le Grebenau, Liz Martinez, and Hayley Paige provided airiness to complement the shoe collection. The inimitable Kiana Underwood of Tulipina created lush floral arrangements and centerpieces that became key backdrops throughout the lookbook. Garden roses, fern, carnation, orchid, and foraged foliage in an array of hues and textures were crafted into delightful components for the lookbook by the floral artist. Thoughtful details such as floral eye lids, a magical floral head piece, and statement-making accessories were used throughout every scene to further enhance the Euphoria theme. Last but not least, the scenic orangerie and greenhouses of Jardin De Buis provided a slice of quaint South of France, captured beautifully on film by Josh Gooden.
The result is truly a representation of the Bella Belle’s celebratory romantic aesthetics and its quest to be a pioneer in redefining bridal shoes.
Shoes: Bella Belle Shoes // Photography: Laura Gordon Photography // Design + Styling: Joy Proctor // Floral Design: Tulipina // Venue: Jardin De Buis // Cinematography: Josh Gooden Cinema // Fashion Styling: Gabrielle Hurwitz // Wedding Dress: Liz Martinez Bridal // Wedding Dress: Lee Grebenau // Bridal Boutique: Spina Bride // Wedding Dress: Hayley Paige from Kleinfeld Bridal // Engagement Rings: Trumpet and Horn / J. Birnbach // Ring Boxes: The Mrs Box // Accessories: Jennifer Behr / Enchanted Atelier by Liv Hart / Luna Bea // Veil: Daphne Newman Design // Hair: Vivian Hu // Makeup: Niko Beaute // Model: Eydis Evensen of Silent Models NY // Calligraphy: Written Word Calligraphy // Styling board: Simply Rooted Surface and Heirloom Bindery // Flowers: Florabundance // Additional Flat-Lay: Mallory Joyce